Coles vs Woolies – who rewards you more?

It’s an age old divide – Do you shop at Woolworths or at Coles? This week we looked at the pros and cons of shopping at both grocery giants specifically in the context of their rewards programs.

You may choose which store to shop at depending on which is closer, maybe it depends on their available products? Either way it doesn’t hurt to save a little money here and there to put towards a savings goal or provide a little extra breathing room within your budget for the week.


1 Dollar = 1 Point

Woolworths Rewards Program, previously known as the Everyday Rewards Program allows its users to earn points on groceries, fuel and liquor. Every dollar spent at any of the following equals to one point earned:

woolworths rewards partners

Once you earn 2,000 points you save $10 off your next purchase. Alternatively Woolworths provides a few options including:

  • Bank your savings for Christmas Shopping – Bank all your $10 savings for your Christmas shopping. These become available on your card between 15 December and 1 January each year. Any remaining points in your balance will be saved for next Christmas
  • Convert your points into Qantas Frequent Flyer Points (2000 Woolworths Points = 870 Qantas points)


Additionally customers save 4c per litre at Caltex Woolworths fuel outlets when they spend $30 or more at a Woolies Supermarket. This discount is stored on your Rewards Card till the next time you fill up the tank.


Coles offers the loyalty rewards program Flybuys that rewards for a few more things than just shopping. Members of the program receive points for the following:


  • Shopping – 1 Dollar Spent = 1 Point Earned at any Coles Supermarket, Liquorland, Liquormarket, First Choice Liquor, Ebay, Adidas, Kmart and Target
  • Living Expenses – Earn points with AGL, Kleenheat, NAB, Coles Insurance
  • Travel – Earn points every time you travel with Flybuys Travel, Etihad Airways, Budget Car and Truck Rental, Kmart Tyre and Auto Service and Velocity Frequent Flyers
  • Lifestyle – Earn points for spending money on AHM and Medibank health insurance as well as fitness brands Garmin and Fitbit.


For the most part $1 = 1 point however there are some exclusions with Fitbit, Garmin, Budget Rental and AGL where you can earn 3 or more points for every dollar spent. Additionally at some retailers spending over a threshold provides members with a lump sum of points.


Once earned, customers can use their points for the following:


  • Money off your shopping – Convert your points to flybuys dollars that can be used at participating retailers. The exchange rate is 2,000 points for $10 flybuys dollars
  • Flybuys Products – Redeem points for a wide variety of items on the flybuys website, including homewares, phones and wine
  • Experiences – Get tickets to theme parks, cinemas, restaurants and travel
  • Frequent flyer points – Convert your points into Etihad Guest Miles or Velocity Frequent Flyer Points

Choose wisely

Both programs have a lot to offer, but overall Coles offers more options for earning and redeeming.  But if you’re looking for a simpler, set and forget program, Woolworths is the way to go.

And remember, rewards programs are an addon benefit – make sure you chose your retailer based on who gives you the best deals and value for money each time you do your weekly shop!

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